![]() ![]() This tool will tell you if your site has a high crawl rate-in other words, whether your site is regularly visited by bots and is crawled quickly and easily. We’d recommend adding your sitemap to your robots.txt file, as it helps search engines discover and crawl the pages on your site. You can test any URL on your site and edit your robots.txt file in Google Search Console. The robots.txt file is available to the public you can access it just by adding “robots.txt” to the end of a root domain. Have a page crawled without Google following the links on the page.Have a page crawled but not displayed in search results.Block certain site pages from being crawled.As you can imagine, this makes robots.txt a powerful aspect of technical SEO and should be treated with care. Through code, it instructs Google what to display in search results and which links to follow. This file is the first reference point for search engines to crawl your site, as it tells them which pages to visit and which to ignore. Search engine robots follow a directory known as a robots.txt file. That’s why it’s important to ensure that your site is indexable and crawlable. However, one small error could prevent Google from crawling the best of content. With a clear internal linking structure and sitemap, search engines will understand the most important content on your website with greater ease. This on page SEO audit checklist covers all the basic technical elements you’ll need to complete your first website audit. With these free tools, you can easily complete your technical SEO audit. Tools You’ll Need for Your Technical SEO Audit Not only will Google penalise you for this, for reasons mentioned above-you’ll see less conversions, higher bounce rate, and fewer visitors. If you don’t pay attention to technical SEO, your site will likely be slow, buggy and generally frustrating to use, leading to a poor user experience. User experience (UX) plays a critical role in your performance, both on search engines and in the minds of individual users. So for this reason, Google rewards webmasters who provide Google’s users with a good experience and play by their rules-and adhering to requirements for technical SEO is one key indicator of value. If Google’s search results fail to meet the searcher’s expectations, that user may take their search to a different search engine – which is bad news for Google. Google aims to deliver relevant content to the right user, at the right time. A few small changes could be the difference between your ranking and that of your competitors. ![]() Technical SEO audits can be as big or small as you like, and come with a number of additional benefits. However, ignoring this crucial aspect of SEO will certainly affect your performance in search engine rankings for a variety of reasons. ![]() Why Do a Technical SEO Audit?Ī technical SEO audit doesn’t guarantee a number one ranking. If you understand the key pillars of technical SEO-site speed, site security and content clarity-this is a great bedrock to form your understanding (and your audit) upon. Technical SEO falls into a category of SEO strategies known as on-page SEO: these are practices designed to improve your site rankings in search results. The goal of a technical SEO audit is to make your website more efficient. Search engines “understand” your website through crawling, indexing and rendering your website. Many elements affect a website’s technical health, but technical SEO will make or break your rankings it pretty much determines how easily Google’s robots are able to understand your content. Well, technical SEO focuses on the technical aspects of your site. What is technical SEO, and what’s the point of an audit? We’re here to help with our seven-step technical SEO audit checklist-designed for business owners with no prior SEO knowledge.īefore we break into the technical SEO audit, let’s lay down some definitions. While technical SEO can quickly get complex, once you look past the jargon there’s some simple steps to make sure you’re nailing the basics. Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. ![]()
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